Before they had used kids place mats like many other establishments which obviously can catch childrens attention but there is no great user experience and the boredom returns quick enough. With the Fun Pack they have a product that unravels to reveal a whole host of games, jokes and puzzles that will ensure mum and dad can enjoy pretty much all of their meal in peace. As mentioned previously GBK have not missed a trick by using the rear of the pack to advertise their kids meals.

That is one of the real opportunities that the fun pack format brings, you simply can display whatever message that you feel is important to you on the exterior of the fun pack. The Gourmet Burger Kitchen continues to go from strength to strength and they really see the importance of entertaining children within the restaurant environment. The range of activities and games within our activity pack are constantly updated to keep things fresh and new which only enhances the product offering to the children.